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Catching up with Evelyn Allen

May 7, 2019 By: Barry Chong

This post is also available in: Français (French)

How do you like juggling the business side of entrepreneurship (IP, hiring, governance, etc.) with technology development?
Throughout my career, I’ve had the opportunity to build experience on both sides. As an entrepreneur, I think it’s important to strike the right balance between these two different but connected areas. It’s hard to do it all, so I’m outsourcing several business functions (accounting and IP) to ensure all my bases are covered.

What have been some of the highlights of the past quarter?
It’s been a whirlwind month. Among many projects, we’ve been refining our business model and go-to market strategy, while working with some great partners like Ontario Power Generation. We also received Accelerator Centre JumpStart grant funding, which will allow us to hire our first co-op student. And we moved into the University of Waterloo Velocity Garage where we have dedicated office space, access to labs, and support from a growing community of high-performance startups and founders.

What will you be focusing on achieving in the next three months?
This quarter, we are focused on validating our technology in specific applications and defining our MVP specifications to help us get to field trials as soon as possible.

Have you read any interesting books lately?
I’ve been revisiting Venture Deals by Brad Feld and Jason Mendelson. The authors do a great job in breaking down the fundraising process and helping entrepreneurs understand how to identify and maximize opportunities, while also understanding the process from an investor’s perspective. As I start meeting with investors, the information in this book has really helped me prepare for discussions.

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